Born in the late 1960s from a bold French-Swiss collaboration, ELECTRA quickly made waves, selling over 300,000 watches by 1969. Then came the fall. In 1971, the brand vanished.

But like a phoenix, ELECTRA rises again in 2024, reborn by enthusiasts blending vintage charm with modern energy. This is the story of a watch that was never really gone.

THE DARE-DEVIL COLLECTION 

Bold by nature, the Dare-Devil collection captures the raw energy and rebellious charm of vintage tool watches. Designed for those who lead with instinct and style, each piece features compact proportions, bi-color bezels, and smoky gradient dials full of attitude. Powered by a reliable  SOPROD P024 automatic movement, Dare-Devil watches are made to be worn, seen, and remembered wherever the road takes you.

DASHING RED

The Dashing Red dial showcases a vibrant sunburst red, a bold and rarely used color in watchmaking, carefully selected to break conventions with elegance.
The gradient effect moves from a deeper tone at the edge to a vivid center, creating a captivating play of light.
Striking yet sophisticated, it offers a perfect balance of energy and refinement on the wrist.

DEEP BLUE

With its deep navy tones and smoky sunburst finish, the Deep Blue dial delivers a sense of calm power. The color shifts from black at the periphery to a rich, saturated blue in the center, evoking the depth and mystery of the ocean. Designed to offer a seamless blend of complementary shades, it gives this model a timeless yet distinctive presence.

YELLOW OLD GOLD

The Yellow Old Gold dial offers a warm, nostalgic take on golden hues. Its sunburst surface transitions from a muted smoky yellow around the outer edge to a luminous gold tone in the center. This unique blend brings vintage inspiration into a bold and contemporary expression, making it one of the most daring optionsin the lineup.

EMERALD GREEN

The Emerald Green dial features a luxurious sunburst effect with a smooth smoked gradient. Dark at the edges and gradually revealing a bright, rich emerald tone at its core, it was created to highlight the full spectrum of green in a subtle, balanced way. Its harmony of shades adds sophistication and a fresh character to the collection.

FORMAL BLACK

The Matte Black dial reinterprets a classic in a modern key. Rather than using gloss, it embraces a matte, graphite-inspired texture that feels understated but sharp. It was chosen to give the design a clean, minimalist feel while standing in contrast to the vibrant sunburst finishes of the other models,a subtle yet impactful alternative.

A MOVEMENT THAT STANDS
THE TEST OF TIME

Powered by the Soprod P024,a trusted Swiss caliber inspired by the ETA 2824, our watches offer 28,800 vibrations per hour and a 38-hour power reserve. Each piece is assembled in France by Pequignet, the last true French manufacture, ensuring top-tier durability and an exceptional -2/+2 seconds accuracy.

TECHNICAL SPECIFICATIONS

Water Resistance: 666ft / 203m
Case Size: 38mm diameter, 47mm lug to lug, 10.95mm thick (no sapphire)
Movement: 100% SoprodP024, Swiss made, reliable, precise, durable
Assembly: French-made with exceptional accuracy by top manufacture
Case: Polished & brushed steel for max comfort
Bezel: Bidirectional, smooth & perfectly balanced
Crown: Screwed, comfortable and easy to handle
Straps: FKM rubber