A MUST-HAVE

Born in the late 1960s, ELECTRA WATCHES quickly gained success, selling 300,000 watches by 1969. However, a market crisis in 1971 abruptly halted its journey. Now, in 2024, ELECTRA WATCHES is reborn, driven by French watch enthusiasts aiming to honor the past while combining vintage beauty with modern energy, marking a new chapter for this watchmaking Phoenix