The Origin of the "Dare-Devil Diver"
Combining elegance, dauntless, and just the right amount of nonchalance in a watch was a challenge, but not an insurmountable one. History is full of examples of men and women who achieved great sporting feats while maintaining a strong sense of style in their daily lives.
With our watch, we wanted to pay homage to the "Dare-Devil Divers": the fearless divers who dared to take the most daring plunges, like Frank Gadsby and his son Leslie.
A word from the Founder
For the (re)birth of ELECTRA Watches, we set out to create the 1st "Dare-Devil Diver": a watch that is elegant and yet possesses the water resistance of a true diver’s watch, honoring the past while striving to improve upon it.
Our goal? To blend the best of the 1960s with the lifestyle of our era and add a touch of "fun." All while ensuring we offer you the best quality-to-price ratio possible and providing you with an ultra-versatile watch.
The "Dare-Devil Diver" from ELECTRA Watches isn’t yet a superhero’s watch, but it already has the performance and boldness to ensure you’re ready for any circumstance—whether in a tuxedo or a wetsuit, always with style—on land, at the beach, on a boat, underwater, in the air, or at the office.
This is our vision of a versatile, elegant, and durable watch: one that you’ll wear for many wonderful years, whether in business meetings, hanging out with friends, or embarking on adventures, whether at work or halfway around the world.
The Specificity of the "Devil Divers"
The "Devil Divers" are not necessarily watches reserved for fallen angels. In fact, it’s a nickname given by vintage collectors to watches distinguished by the number 666 on the dial… for 666 feet. Some past models were marked with the inscription "666 feet," which corresponded to approximately 200 meters of water resistance, or more precisely, 203 meters.
Thus, our watches are authentically designed and tested to be water-resistant to 203 meters. And not a meter less!
Even though it could have been worn by a superhero or the actor Tom Ellis in a famous series, the "Dare-Devil Diver" is a watch that doesn't take itself too seriously. It was designed to add a twist, fun, color, and always with a historical nod to the finest Divers of the 1960s. Through our "Dare-Devil Diver," we also aim to bring a touch of effortless charm: for you, on your wrist, and regardless of your outfit.
Unique Dials
One of the last great realms of freedom in watches is the dial. Therefore, we dared to offer you beautiful colors and unique twists to make the dials of our watches truly one-of-a-kind.
