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A WORD FROM THE FOUNDER

For the (re)birth of ELECTRA Watches, we set out to create the 1st "Dare-Devil Diver": a watch that is elegant and yet possesses the water resistance of a true diver’s watch, honoring the past while striving to improve upon it.
Our goal? To blend the best of the 1960s with the lifestyle of our era and add a touch of "fun." All while ensuring we offer you the best quality-to-price ratio possible and providing you with an ultra-versatile watch.
The "Dare-Devil Diver" from ELECTRA Watches isn’t yet a superhero’s watch, but it already has the performance and boldness to ensure you’re ready for any circumstance—whether in a tuxedo or a wetsuit, always with style—on land, at the beach, on a boat, underwater, in the air, or at the office.
This is our vision of a versatile, elegant, and durable watch: one that you’ll wear for many wonderful years, whether in business meetings, hanging out with friends, or embarking on adventures, whether at work or halfway around the world.